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You decide the price.
Revaly does the math.

You choose a strategy and Revaly calculates the suggested price for each product from your competitors’ prices. Nothing changes in your store until you apply it. Available on every plan, including the free one.
New strategy form in simple mode, with an explanation of what it will do

Choose who you compete against.

In simple mode you answer one question: what do you want this strategy to do? Advanced mode shows every field. It’s the same strategy, seen in full.

The price you take as reference

The cheapest competitor, the average, the median or the most expensive. The median keeps an out-of-range price from dragging the suggestion.

Or one specific competitor

If there’s a store that really matters to you, you compete against it and only against it.

Above or below

Match, or stay a percentage or an amount above or below. 3% below the cheapest, or 10% above the average if you compete on service.

Simulate before you save.

While you build the strategy, Revaly shows you what it would do with today’s data: how many products would go up, how many would go down and why. One click shows the detail, product by product. It doesn’t change any price or assign anything.
Simulation of a strategy with today's price, the suggested price and the reason for each product

Your limits rule.

The suggestion always respects the rules you set. And if a product doesn’t have enough competitors or its stock is low, Revaly suggests nothing.
Advanced mode of a strategy with the reference price and the limits

A minimum price

Automatic, based on your cost or your account’s minimum percentage, or a fixed price. The suggestion never goes below it.

A maximum price

If you don’t want to go above a certain price, the suggestion is capped at that ceiling.

A maximum drop per change

If a price would drop more than you defined, Revaly asks you to confirm before applying it.

Your deals, protected

If a product has a promotion or a discount in your store, the strategy leaves its price alone.

Minimum stock

With little stock it makes no sense to compete on price. Below the minimum, there’s no suggestion.

No penny tweaks

You set a minimum difference to act on, and Revaly won’t propose moving a price that’s already close.

Assign in bulk, seeing what changes.

You assign a strategy to many products at once: by category, by competitor, to the whole catalog, by demand group or depending on whether you’re pricier or cheaper than the competition. Before confirming you see, product by product, which strategy it has today, which one it moves to and what price it would suggest.
Bulk assignment confirmation with each product's current and new strategy

Opportunities wait for you on the home screen.

When you open the dashboard you see the products where your strategy suggests a move, with how much you gain per unit when you can raise. You start the day with what pays off most.
Opportunities card on the home screen with the gain per unit

Apply in one click. And it stays in the history.

Every product shows the suggested price, what it was calculated against and which rules protect it. When you agree, you apply it to your store with one button, without leaving the dashboard. And the history chart shows how your price and each competitor’s moved, day by day.
A product's strategy panel with the suggested price, its rules and the Apply button

It all starts with well-checked prices.

Strategies work on the prices Revaly checks every day. We explain it in Competitor monitoring, and Competitive pressure shows you which competitor is beating you.

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